1. Is the Boston Consulting Group (BCG) matrix reliable? Why/why not?
2. Given this template of BCG, choose any 2 products ( the below are examples only) and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant.
Cadbury Milk Chocolate
Cadbury Yogurt Snacks
Need a custom written plagiarism free essay? Click here to order now.