Final Project Proposals and Final Project:
The final project of Global Market Entry Strategies requires each student to develop a portfolio for a product/service in a foreign country or area of his/her own choice. The purpose of this project is to simulate the decisions one might be asked to make in a multinational or global corporation. It is intended to give first-hand experience in identifying market opportunities and developing market entry strategies. In order to develop the complete portfolio, market analysis has to be prepared, which forms the essential foundation for the portfolio. Please see the guideline and rubric of the final project in the later section of this syllabus.
There will be 5 parts of project proposals. .
· Project proposal part #1: Choose a product/service and justify your choice
· Project proposal part #2: Choose an attractive international market to market the product/service you choose and justify your choice
· Project proposal part #3: SWOT and STP
· Project proposal part #4: Product and Price Strategies
· Project proposal part #5: Place and Promotion Strategies
· Project proposal part #6: Market entry strategies
Selecting a product:
The focus of this course is exclusively on consumer products and service, as they offer more opportunities to focus on cultural adaptation than do most industrial goods. When selecting your product, consider two factors. First, the product should have obvious cultural overtones to provide a strong cultural impact to the project. Second, the product should be one that you know something about. Products meeting these criteria include but not limited to: baby food and other baby products, high-protein diet supplements, prepared food, soft drink, instant noodles, franchise outlets etc.
Final Project – Global Marketing Plan – Chef Magic
I AM ATTACHING THE BOOK FOR THESE ASSIGNMENT
PLEASE USE THE FILES NAMES “USE FILES” THAT WILL BE COMPANY YOU ARE WORKING ON AS YOU CAN SEE I DID MOST OF THE WORK ALREADY THE PROFESSOR COMMENTED ON THEM STATING WHAT ELSE IS MISSING. PLEASE REVISE, EDIT, AND CONTINUE TO ADD MORE INFORMATION.
FOR THE COMPANY CHEF MAGIC PLEASE MIMIC THESE OTHER COMPANIES
Please find this link for the detailed rubric and guideline for the final project – Global Marketing Plan.
613 FINAL PROJECT_rubric 10 item.docx
Title, content, and executive summary 10.0 pts
Title page, table of content, and executive summary (synopsis and key aspects of the marketing plan)
Market analysis (Select a country and a product) 10.0 pts
Perform a country screening process with your selected product. Justify why this country is selected in terms of its market size, economic situation, consumer analysis (readiness and demand), culture, and infrastructure (such as physical infrastructure and communication infrastructure if necessary).
Market Strategy – country screening 10.0 pts
Perform a country screening process with your SWOT Analysis, Goals and Objectives SWOT analysis is appropriately provided and justified. Goals and objectives are clear and appropriate.
Market Strategy – target market and positioning 10.0 pts
Target Market and Positioning The target market(s) is appropriately identified and described. A positioning statement for each target market is identified and justified.
Market Strategy – product management 10.0 pts
Product Management The objectives of product management are clearly stated and appropriate. Tactics for managing the product/service/brand are thoroughly and clearly identified and reasoned.
Market Strategy – pricing management 10.0 pts
Pricing Management The objectives of pricing management are clearly stated and appropriate. Tactics for managing price are thoroughly and clearly identified and reasoned.
Market Strategy – distribution management 10.0 pts
Distribution Management The objectives of distribution management are clearly stated and appropriate. Tactics for managing distribution are thoroughly and clearly identified and reasoned.
Market Strategy – communication management 10.0 pts
Communication Management The objectives of communication management are clearly stated and appropriate. Tactics for managing communications are thoroughly and clearly identified and reasoned.
Market entry (Entry mode strategy )10.0 pts
Discuss your entry mode strategy and justify your choice.
Writing quality 10.0 pts
Writing quality and Overall professional appearance
Total Points: 100.0
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