For the final project, I want you to come up with an event/organization/cause that you think that the Idaho State University/Pocatello community would benefit from. Some of your peers have proposed causes like prescription-drug overdose awareness, an event to showcase local musicians, a COVID-19 health awareness booth, etc.
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Final Project Rubric
ISU will be hosting a community event that brings the Pocatello community and the ISU
community together to fundraise and raise awareness to events and projects important to
bettering the community. Some of the organizations that are already scheduled to be there are the
Relay for Life (to raise cancer awareness), a group dedicated to creating a Neighborhood Watch,
and the Women Infant and Children program (dedicated to raising awareness of resources for
mothers and children).
What do you think the ISU/Pocatello community could benefit from raising funds and
awareness about? For your final project, you will be compiling a campaign draft to submit to this
imaginary community event.
The project is composed of three parts (plus one extra credit option):
Proposal Paper – You will be writing this towards the ISU recreation team that will be thinning
out applications. You need to convince them that your group/event is important enough to be
passed on to the Head Honcho. You cannot move on to the rest of your project until your paper
proposal has been approved.
An Elevator pitch – This is a brief 30 second pitch that you will be sharing with passerbys at the
booth. You will have only have 75 words to convince people that they need to stop and learn
more or take a pamphlet.
Information Brochure – If people don’t stop to learn more but take a pamphlet, this will be the
only source for them to learn more. It needs to be organized, present information in a aesthetic
manner, and be concise.
Flyer (Optional – Extra Credit) – This will be hung up around your booth. It cannot have too
many words, it is mostly designed with the intent to catch people’s attention. You can have a
title, and a subheading, but no paragraphs.
With these elements, your goal is to convince the head of ISU recreation to fund your booth (by
printing necessary resources, offering treats and other goodies, etc) rather than any other booths
that are being pitched. You need to show your audience that the event/group that you are
championing will be most beneficial and necessary to the ISU/Pocatello community.
Rubrics
Proposal Paper (25 Points)
Turned in on time (5 Meets Criteria (10
Correct Formatting
Professionalism (5
pts)
pts)
(5 pts)
pts)
Due on Eli Review
No more than one
12 point font, Times
Grammar/spelling,
4/23
page single spaced.
New Roman, has
tone
Lists the title of
name of addressee,
group/organization,
date, subject, and
states purpose, and
appropriate signature
why it is necessary to
the ISU/Pocatello
community, lists
needed resources
Elevator Pitch (25 Points)
Turned in on time (10 pts)
Meets Criteria (15 pts)
Draft 1: 4/28

states the name of group/organization
Draft 2: 5/5

states purpose
Draft 3: 5/9

states why it is necessary to the
ISU/Pocatello community

less than 75 words
Brochure (50 Points)
Turned in on time
Meets Criteria (10
(5 pts)
pts)
Draft 1: 4/28

Aesthetic (5 pts)
Professionalism (5
pts)
Should fill the

includes
use of
Draft 2: 5/5
front and back of a
appropriate
grammar/spelling,
Draft 3: 5/9
tri-fold brochure,
photographs
tone
but no more than


principles to
states the name of
create a visual
group/organization
hierarchy (BR
a longer statement
pg 324)
why it is necessary
to the
ISU/Pocatello
community and
how it will benefit
the people, lists
contact person
name, phone,
email, website, a
specific call to
action
Flyer (15 Points Possible)
utilizes CRAP
that.
of purpose


Meets Criteria (5 pts)
Aesthetic (5 pts)
Professionalism (5 pts)

has name of

No more than 1 page
use of grammar/spelling, tone
group/organization

includes appropriate

tagline

contact information
photographs

utilizes CRAP principles to
create a visual hierarchy
(BR pg 324)
TO: ISU Recreation Committee
FROM: Angelina Jolie
Dear Mr. So-and-so,
(INTRODUCE YOURSELF. EX: As an ISU student studying blah blah blah….)
(STATE PURPOSE. EX: I’d like to propose a potential booth for the upcoming community
event.)
(TALK ABOUT ORGANIZATION) I’m very involved with (NAME OF ORGANIZATION),
which is concerned with (PURPOSE OF ORGANIZATION)
(WHY IS THIS RELEVANT) I think this would benefit the ISU and Pocatello Community
because…
(LIST RESOURCES NEEDED) If my booth were to be accepted for the community, I would
plan on spending ($$) on printing informational brochures, ($$) on printing posters, ($$) on some
merchandise from the organization’s website to give out as prizes, and ($$) on a tablecloth. I
would borrow a table and chair from the school and rely on volunteers from (???) to run the
booth.
(THANK THEM) Thank you for considering my proposal.
(CONTACT INFO) I would be happy to discuss my plans further with you. I can be reached
(blah blah blah)
Sincerely,
Angelina Jolie
To get started right away, just select any
placeholder text (such as this) and start
typing to replace it with your own text.
Want to make your own accessible
brochure template? You got it! Check out
the tip text on the following pages!
City, ST ZIP Code
Company Name
Street Address
Type a caption for your photo
Recipient Name
Address
City, ST ZIP Code
There are fold guide lines on the first page
of this brochure. To find and remove
them, just double click in the header and
select the guide lines.
Type a caption for your photo
BROCHURE
TITLE
Subtitle
Think a document that looks this good has
to be difficult to format? Think again!
We’ve created styles that let you match
the formatting in this brochure with just a
click. On the Home tab of the ribbon,
check out the Styles gallery.
Don’t forget to include some specifics
about what you offer, and how you differ
from the competition.
•
You could include a bulleted list of
products, services, or major benefits
of working with your company.
•
Or just summarize your finer points in
a few concise paragraphs.
1) We know you could go on for hours
about how great your business is. (And
we don’t blame you—you’re
amazing!) Just remember that this is
marketing—if you want to grab their
attention, keep it brief, friendly, and
readable.
Type a caption for your photo
“Don’t be shy! Show them how
fabulous you are! This is a
Type a caption for your photo
great spot for a glowing
testimonial.”
Make Accessible Word Templates
Learn the basics for how to create an accessible Brochure template using this template as an example.
Contents
Tips for making an Accessible Brochure template …………………………………………………………………………………………………………………………………………………………….. 4
Styling ……………………………………………………………………………………………………………………………………………………………………………………………………………………… 4
Photos and Graphics …………………………………………………………………………………………………………………………………………………………………………………………………. 4
Content Controls ………………………………………………………………………………………………………………………………………………………………………………………………………. 5
Alternative Text………………………………………………………………………………………………………………………………………………………………………………………………………… 5
Learn More………………………………………………………………………………………………………………………………………………………………………………………………………………. 5
Tips for making an Accessible Brochure template
Styling
The foundation for an accessible template starts with applying and adjusting some basic features. These features include the following: creating a meaningful
filename, using themes, setting a larger default font size, passing color contrast tests, using styles, and passing accessibility checker.
•
Filename: When saving a template, give the template a meaningful filename, e.g. “Brochure”.
•
Themes: Select or configure a theme color scheme then use those colors throughout the template. Avoid custom colors because custom colors won’t change
if a new theme is selected. Notice how the fonts and colors change when a new theme is selected in Design > Themes.
•
Font size: Accessible templates use 11pt minimum font size. If your template doesn’t have this minimum set by default, then modify the Default style font to
set it in the Styles pane > Manage Styles > Set Defaults. You will also need to modify other styles as well because all styles in the template need to be 11pts
or larger.
•
Color Contrast: When working with colors whether it’s a fill or a font color, the contrast between the foreground and background must meet the following
criteria:
•
Guideline is a ratio of 4.5:1 for normal text, and 3:1 for large text (>= 18 pt font size).
•
You can download a “colour contrast analyzer” from the web.
•
Styles: Use styles for formatting to automatically update content when new themes are selected. Not only will styles change when a new theme is selected,
it will also make it easier to modify a style and have text update automatically throughout the document wherever the style was applied.
•
Check Accessibility: Accessibility checker will catch many issues. The check should run without any errors. You can find the checker at File > Info > Check for
Issues > Check Accessibility
Photos and Graphics
Make sure that all your objects, photos, and graphics are inline with text unless they’re supposed to go behind the text:
•
To make objects, photos, and graphics inline with text, just right click and select More Layout Options > Text Wrapping, then choose In Line With Text.
•
If you have an object, photo, or graphics that have to go behind the text, put it into the header layer so it doesn’t confuse users who are blind or who have
low vision. To do this, go to Insert > Header > Edit Header, paste your object, then right click and select More Layout Options > Text Wrapping and choose
Behind Text.
Some people can’t see certain colors, so text and tables need to pass a test that measures these color differences. You can download a color contrast analyzer
from the web. To test using this tool, just select the color foreground and background you need and see if it passes!
Content Controls
Users who are blind or who have low vision have screen readers that read out all the content for them. That’s why it’s important to put all your text into content
controls with settings that are correct for screen readers.
To find out more about how to use content controls, please visit the Microsoft site for content controls.
If you’re already comfortable with controls and just need to know the Accessibility settings for them, here you go:
•
Controls need to have a Title and Tags added in the control properties and they need to end in a colon with no space, as you can see in the examples in this
template.
•
Only rich text content controls are allowed. For example, form controls like date pickers are not accessible.
Alternative Text
All your pictures and tables need appropriate descriptive alternative text (known as “alt text”) that don’t use the words “photo” or “graphic”. For example, the
alt text for the first photo in this template says “Green grass”.
•
To set your alt text on a photo or object, right-click on it and select Format Shape > Layout and Properties > Alt Text. There are 2 fields for alt text, Title and
Description, and different screen readers read them differently.
•
To set alt text for a table, select the table and right-click it, then go to Table Properties > Alt Text.
Learn More
More questions about Accessibility? Click here to visit the Word Accessibility support page.
HEADLINE TITLE
To change any of the text in this document, just
click on the block of text you want to update!
The formatting has already been programmed
for ease of formatting.
You can easily change the overall colors of the
template with just a few clicks. Go to the
Design tab and click on Colors. From the list of
colors, you can choose a different color scheme.
As you hover over the different choices, you can
see what the overall feel of the document will
change with each different option.
Changed the color and want to go back to the
original design? Easy! Just go back to the
Design tab and choose the Themes option.
From the list, click the option to reset the
theme of this template. And just like that, your
document color scheme will be restored to its
original!
In the same way you change the colors, you can
update the fonts of the entire document easily!
From the Design tab, choose a font combination
that fits your taste. Reset the theme to restore
the template to its original state!
“PUT A QUOTE HERE TO
HIGHLIGHT THIS ISSUE OF
YOUR NEWSLETTER.”
STREET ADDRESS
CITY, ST ZIP CODE.
PHONE NUMBER
WEBSITE
HEADLINE TITLE
HEADLINE TITLE
Have other images you wish to use? It is simple
to replace any of the pictures in this brochure.
First, double click in the header. Then, click on
the image you wish to change. Some images may
need an extra click as they are part a group of
images. Keep clicking until your selection handles
are around the one image you wish to replace.
Use this brochure to show off your software
skills, tell the customer how great you are, or let
the customer know how they can order your
services. You can make this brochure yours by
following any of the tips within to update the
colors, fonts, and/or images. The template is
built to make it easy for you to stand out!
Once the image you wish to replace is selected,
you can either select “Change Picture” from the
short cut menu, or click on the “Fill” option and
choose the option for “Picture.”
If you replace a photo with your own and it’s not
a flawless fit for the space, you can crop it to fit in
almost no time. Just select the picture and then,
on the Picture Tools Format tab, click Crop.
HEADLINE TITLE
You can easily change the overall colors of the
template with just a few clicks. Go to the Design
tab and click on Colors. From the list of colors, you
can choose a different color scheme. As you hover
over the different choices, you can see what the
overall feel of the document will change with each
different option.
Changed the color and want to go back to the
original design? Easy! Just go back to the Design
tab and choose the Themes option. From the list,
click the option to reset the theme of this template.
And just like that, your document color scheme will
be restored to its original!
HOW DO YOU GET
STARTED WITH THIS
TEMPLATE?
SMART PICTURES
To change pictures in this brochure, view the
background in the header. Then select the image
and on the Drawing Tools > Format tab of the
ribbon select Shape Fill > Picture. You can then fill
the shape with your new picture.
You can use this fresh, professional brochure
just as it is or easily customize it.
We’ve included a few tips throughout the
template to help you get started.
“INSERT A
QUOTE HERE”
Insert some icons here to make your
point.
Go to Insert on the ribbon and select
Icons.
You can change the color of the icon to
suit, then drag and drop it in place.
“INSERT A
QUOTE HERE”
CHARITY NAME
SUBTITLE HERE
WHAT DO YOU
INCLUDE IN A
BROCHURE?
HERE ARE A COUPLE OF IDEAS…
This spot would be perfect for a mission
statement. You might use the right side of the
page to summarize how you stand out from the
crowd and use the center for a brief success
story.
(And be sure to pick photos that show off what
your company does best. Pictures should always
dress to impress.)
THINK A DOCUMENT THAT LOOKS THIS
GOOD HAS TO BE DIFFICULT TO FORMAT?
Think again! We’ve created styles that let you
match the formatting in this brochure with just a
click. On the Home tab of the ribbon,
check out the Styles gallery.
OUR PRODUCTS AND
SERVICES
You could include a bulleted list of products,
services, or major benefits of working with your
company. Or just summarize your finer points in a
few concise paragraphs.
We know you could go on for hours about how
great your business is. (And we don’t blame you—
you’re amazing!) Just remember that this is
marketing—if you want to grab their attention, keep
it brief, friendly, and readable.
Type a caption here for your photo

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