For this assignment, You are to explain the Competitive Price Matrix. The explanation should consist of the reasons why you the critical success factors, why did you give the companies the rates and weights that was given, and how does it affect the company. Also explain why Roku has the highest total score.
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Competitive Profile Matrix (CPM)
Critical Success Factor
Quality
Advertising
Location
Price
Customer Service
Customer Loyalty
Market Share
TOTAL Score
Weight
0.1
0.1
0.05
0.15
0.2
0.3
0.1
1
Roku
Rating
Score
4
0.40
4
0.40
2
0.10
3
0.45
3
0.60
4
1.20
4
0.40
3.55
Rating
4
2
2
3
3
3
3
Apple TV
Score
0.40
0.20
0.10
0.45
0.60
0.90
0.30
2.95
Amazon Fire TV
Rating
Score
4
0.4
4
0.4
2
0.1
4
0.6
3
0.6
4
1.2
4
0.4
3.45

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