Equipment and Product Safety Paper
Product safety is important to both manufacturers and consumers. Most of the company today does apply product safety management in their company to reduce unwanted incident to happen. By implementing product safety management into the organization, it enable to reduce accidents, reduce product recalls, reduce insurance premiums, increase the safety and quality of products, provide a more defensible product and company in the event of litigation, and minimize the chance of punitive damages (Ross, n.d.).Equipment and Product Safety Paper
It is important for all the manufacturers to implement product safety because all this while, U.S. Consumer Product Safety Commision(CPSC) has encouraged companies to implement active product safety …show more content…
Furthermore, product safety also acts as a confident builder for consumers. When consumers shops for items and products, they would most certainly prefer a product that has been proven safe and of good quality. Therefore, product safety also indirectly helps promote the product itself and this is a method to gain consumers’ brand trust. Hiscock (2001) once quoted, “The ultimate goal of marketing is to generate an intense bond between the consumer and the brand, the main ingredient of this bond is trust.”
In understanding the consumer-brand relationship, it is of utmost importance that an analysis of the consumers’ trust in the brand to be done. For Bainbridge (1997), Kamp (1999), Smith (2001), and Scott (2000), trust is the most important attribute any brand can own.
Therefore, trust is an important variable affecting human relationships at all levels (Rotter 1980). Ergo, whether concepts and theories from research on interpersonal relationships are used to characterize and evaluate consumer-brand relationships, trust should be analyzed as another facet of the bond between consumers and brands.Equipment and Product Safety Paper
Since 2006, we have witnessed many product safety scandals beginning with infant toys, infant children accesories Daiso Holding USA to Salmonella contamination of peanut butter from the United States. The safety of products is paramount importance because there are many website and organization committed to product safety to make sure that dangerous product are not release to the public and warn about the possibilities of dangerous product (Product-Safety.com, n.d.). Therefore, is important for manufacture companies to implement product safety in order to make sure the it able to reduce the possibility accident to occur. Products which fail to meet safety regulations can be stopped, product recalled and even sue by consumer.
How product safety protect manufacturers
Other than to protect the consumers of certain products, product safety also protects manufacturers.Equipment and Product Safety Paper Product safety refers to the production, distribution, and sale of products that from various perspectives are either potentially unsafe or inherently unsafe to consumer use (Knes, n.d.). The unsafe product can be defined as design defect, mispresentation as to use, insufficient warning as to potential danger and hazard of the product. There are also Community rules governing liability for defective products. In other words, if you have been harmed by a defective product, the producer, the importer and, in certain circumstances, the supplier may be liable for damage caused because the product did not offer the safety which may reasonably be expected. According to Aaron Larson, ”The goal of product liability laws is to help protect consumers from dangerous products…” (Larson, 2003). Ergo, product safety and product liability are inseparable. Since product safety and product liability are inseparable, implementing product safety help manufacturers to avoid and prevent unnessasary legal matters, product recalls and also provide product safety information to consumers (Craft and Hobby Association , n.d.). And one such case, according to Michael Pollick, a consumer bought a bottle of Glug Cola from a convenience stall and decided to shake the bottle. Moments later, the bottle exploded, causing shards of glass to puncture the consumer’s hand and face. The consumer have to stay in hospital for several days due to injuries caused by the explosion of the glass bottle.Equipment and Product Safety Paper
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