Using the US Census Bureau website at, investigate race, gender, ethnicity, religion, age, disability, and sexual orientation statistics in the United States. See if you can find the buying power for each major diversity group. Now, analyze the business case for diversity using these statistics – what are the opportunities and challenges for businesses today? Don’t forget to answer the following questions in a 1.5 page Word document as you complete this informal analysis:


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(Answer these questions in a 1.5 page essay using the

  1. What could effective diversity management practices look like?
  2. Why is diversity management a profitable initiative?
  3. How could a manager learn more about managing a diverse workforce?

You will have to do additional research for this assignment. Please cite all your sources in APA format.


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