Communication Health Focusing Essay

.the single greatest barrier to business success is the one erected by culture.” Edward T. Hall and Mildred Reed Hall Why study Intercultural Communication? Cultural diversity and multiculturalism are the realities of everyday life for almost everyone. The growth of interdependence of people and cultures in the global society of the twenty-first century has forced us to pay more attention to intercultural issues.Communication Health Focusing Essay In order to live and function in this multicultural environment as effectively and meaningfully as possible, people must be competent in intercultural communication. Therefore, demands for intercultural communication skills are increasing as more and more businesses go…show more content…
Being aware of intercultural issues, understanding and appreciating intercultural differences ultimately promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens horizons and yields tangible results in terms of business successA Short History of Intercultural Communication 1. A review of the development of intercultural communication study Although the phenomenon of intercultural communication is as old as human society, the study of intercultural communication is of recent origin. It was first started in the United States. Communication scholars commonly recognize E. T. Hall as the father of the field of intercultural communication study (Condon, 1981; Dodd, 1982; Gudykunst, 1985; Singer, 1987). He conceptualized this new field of ICC in the early 1950s when he worked for the U.S. Foreign Service Institute (FSI). He popularized this new area of communication in his book, The Silent Language, published in 1959, which is considered the founder of intercultural communication study and a classic in this field. Hall’s role in the study of IC is clearly pointed out by Gudykunst and Mody:

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This study investigated healthcare provider-patient communication in a referral hospital where the doctors are mainly monolingual in the main working language of the hospital, Amharic,and the clients are from a linguistically and culturally diverse background, and many of whom do not speak Amharic.Communication Health Focusing Essay It investigated communication barrier,focusing more particularly on language and cultural barriers encountered during healthcare provider–patient interaction.The study sought to answer three main research questions namely: describe what features and patterns language use in healthcare at the hospital has, identify languages encountered and level of bilingualism of the healthcare providers and patients; determine how language and cultural barriers affect both patients and care providers, and how health care providers and patients deal with and/or cope with the communication barriers. A mixed methods approach that draws on both qualitative and qualitative data and methods is used.Multiple data collection instruments consisting of questionnaire and focus group discussion, interview, observation and document analysis are used to elicit relevant data.Two additional quaitative approaches, Conversation Analysis (CA) and Critical Discourse Analysis (CDA) are used.Critical Discourse analysis is used to explore power relations in the client-healthcare encounters, and to describe patterns and characteristics of language use at the hospital.Communication Health Focusing Essay

 

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