Resources: University Library, Internet

 

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Business & Finance – Marketing Assignment
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Write a 1050- to 1400- word paper that finalizes the major portions of your Marketing plan from Week 2 and Week 4.  Your plan should include a detailed description of the following:

 

Relationship Marketing

  • How will your business incorporate Relationship Marketing into your mix?
    • Networking, Special Events and Customer Reward Programs

 

Advertising and Promotional Activities

  • How will you reach new customers

 

Ethical Marketing

  • Include: How you will insure that your marketing plan will be implemented in an ethical manner. 

 

Format your paper consistent with APA guidelines.

 

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