MKT 421 WEEK 2, Learning Team Assignment: Marketing Plan: Phase I

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Learning Team Assignment: Marketing Plan: Phase I · Resources: University Library, Internet

Create a new product or service for an existing organization. This product or service will be the basis

For your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

Write a 1,400- to 1,750-word paper to include the following:

ü  An overview of the existing organization

ü  A description of the new product or service

ü  An explanation of the importance of marketing to your selected organization’s success

ü   A SWOT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service. 

ü  The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan.


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