MKT 421 WEEK 3, Learning Team Assignment: Marketing Plan: Phase II

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Learning Team Assignment: Marketing Plan: Phase II


Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. 

Write a 1,400- to 1,750-word paper in which you address the following:

ü  Identify the segmentation criteria that will affect your target market selection. Identify your target market.

ü  Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.

ü  Analyze current competitors and define the competitive landscape for your product or service.

Format your paper consistent with APA guidelines.


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