Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.


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Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

Your promotional strategy for your product or service, including how you may use the following:


Public relations

Digital marketing

Sales promotion

Direct marketing

Event marketing


The effect professional selling may have on your offering

An initial budget for your plan

The methods you use will measure the success of your plan

Any ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation accompanied by a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan.


Format your paper and presentation consistent with APA guidelines.

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