Choose two companies in the same industry – one with a cost leadership strategy and one with a differentiation strategy.

Briefly review the companies and their main stakeholders. Identify key performance indicators for the recent past and evaluate how well they satisfy their different stakeholders.

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Use the Value Chain to show how the companies allocate their resources and define their competitive advantage.

Build a Strategy Map for each company to show where they create value. Identify the policies that contribute to aligning their resources to their goals.

Read their annual reports and identify future strategies. Build a Balanced Scorecard to create a framework for

measuring their strategic goals.



No plagiarism APA style. Please write 4 to 5 pages. Double space 

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