1 a) Evaluating possible alternative strategies – substantive growth, limited growth, or retrenchment. Use graph ANSOF Matrix of Tesco .What the company wants develop product, correctly easy ways forward. Then apply explain separate.

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Market penetration A)
New products and services B
Market development C
Conglomerate diversification D
ASSOF matrix


1b) You need to take from task 1 a) Select an appropriate future strategy for the Tesco. Chose a new product of Tesco and develop it. Explain How Tesco will develop the new product in the future (Appropriate future strategy for this product).

I only need question 1 b) answered


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