The Web site Amazon.com once aimed to be the world’s largest bookseller. Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle).

Can a company like Amazon.com have a strong business model but a weak strategy? Using the Internet, find Amazon’s most recent annual report and peruse its main sections.

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Based on your analysis of the report, respond to the following:

  • How has the company’s strategy changed from the original generic strategy that was applied? 
  • How would you describe the central elements of Amazon’s strategy?
  • In your opinion, what elements are involved in implementing the following business strategies?
    • A low-cost provider strategy
    • Differentiation
    • Diversification
    • Market timing

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

 Explain what you find to be the most helpful advice and why you would consider it a possible best practice.

Amazon. (2012). http://www.amazon.com

 

 

Assignment 2 Grading Criteria
Maximum Points

Initial response:

16

Discussion response and participation:

  • Responded to a minimum of two peers in a timely manner.
  • Offered points of view supported by research.
  • Asked challenging questions that promoted the discussion.
  • Drew relationships between one or more points in the discussion.
16

Writing:

  • Wrote in a clear, concise, formal, and organized manner.
  • Responses were error free.
  • Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40

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