8 pages 10 slide power pointshould equal 10 minute long speech on a marketing plan for Tee 2 Auto Spa and mobile detail the excact requirmnts are in the file attached below
marketing_project__1_.docx

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8 page paper and a PowerPoint should be equivalent to a 10 minute speech on a new product TEE 2 Auto Spa mobile detailing
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PROJECT PRINCIPLES OF MARKETING
REQUIRED COURSE COMPONENT
THE PROJECT WILL CONSIST OF TWO PARTS:
THE PRODUCT IS TEE AUTO SPA MOBILE DETAILING SERVICES
COME ANYWHERE AND DETAIL YOUR CAR WITHIN A HOUR GUARANTEED TO LOOK LIKE NEW
1) A PAPER OF A MINIMUM OF 8 PAGES. QUALITY, NOT QUANTITY
2) A 10 MINUTE PRESENTATION. TO THE POINT
3) AND A POWERPOINT TO GO WITH PAPER
4) YOU WILL DECIDE A NEW PRODUCT, SERVICE OR IDEA THAT YOU WANT TO MARKET OR
PRODUCT MODIFICATION, WHICH SIGNIFICANTLY ALTERS THE EXISTING PRODUCT AND HOW IT
IS MARKETED.
MARKETING PLAN
I.
BUSINESS NAME AND BRIEF DESCRIPTION (TWO TO THREE PARAGRAPHS AT THE MOST)
II. MISSION STATEMENT
a. PROVIDE A BRIEF MISSION STATEMENT FOR YOUR BUSINESS
HINT:
BE IS MARKET/CONSUMER ORIENTED, NOT PRODUCT ORIENTED
III. VALUE PROPOSITION
1. POSITIONING
VI. Discuss How the Marketing Environmental Forces could impact your marketing decisions.
• COMPETITIVE
• ECONOMIC
• LEGAL AND REGULATORY
• POLITICAL
• SOCIO-CULTURAL ENVIRONMENT
• TECHNOLOGY
V. CURRENT SITUATION – SWOT
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
1
VI. MARKETING STRATEGIES
1. CHOOSING YOUR TARGET
A. TARGET MARKET
A. SEGMENTATION OPTIONS
B. MARKETING MIX
A. PRODUCT FEATURES AND BENEFITS
Describe the features and benefits of your product or service.
B. PRICING
What pricing strategy will you choose for your product, and what are the
reasons for this strategy?
C. PLACE (DISTRIBUTION) ISSUES
Where will customers find your product or service? What issues of the
distribution mix should you consider?
D. PROMOTION
What promotion mix will you choose for your new product/business. Why?
EXECUTIVE SUMMARY
Now, create an executive summary for your marketing plan. The executive summary should be brief—no more than two
pages long—and should cover the major points of the plan.
Hint: At this point, you’ve already answered all of these questions, so what you need to do here is put the ideas together
into a “snapshot” format. The executive summary is really a sales pitch based on your VALUE PROPOSITION–—it’s
the investor’s first impression of your idea. Therefore, as with all parts of the plan, write in a clear and professional way.
Once you have written the executive summary, cut and paste it so that it falls at the beginning of your business plan, as
the very first element.
WHERE APPROPRIATE USE OF MARKETING TERMS AND CONCEPTS THAT HAVE BEEN LEARNED (I.E.
MARKETING CONCEPT, PRICE SKIMMING, CASH COW, UNDIFFERENTIATED TARGETING, ETC.),
WHICH EXPAND ON THE MATERIAL REQUIRED ABOVE WILL RECEIVE THE BEST GRADES.
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